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web3 direction and consultancy

As changemakers and storytellers, we've worked with members of multi-national Web3 corporations including Bored Ape Yacht Club holders, Web3 gaming guilds and bespoke high net-worth private art collections to deliver meaningful community-centric NFTs.

Bear In Mind's connections include and are not limited to communities hosting the likes of countless Bored Apes, Mutant Apes, Steve-O of Jackass, DJ Steve Aoki, Wiz Khalifa & Lil' Xan.


The Lost Film - A case study

A project selling the intellectual property of Thomas Edison as Dynamic NFTs to private investors with access to their own stored copies of the original nitrate frames.

As a Not-For-Profit organisation, most of this project's earnings were distributed into a fund for aspiring artists whose supplies and and tuition are supported to this day.

We created a deck for investors, assigned privileges for ownership to the smart contracts of each NFT and sold out the collection in 2 days. The collection grossed over $800,000 USD in profit.


Kawaii Plushies

Kawaii Plushies and the 'KPMachines' collections were two NFT projects featuring a prominent team including staff who had worked on Sandbox and other blue chip projects.

Kawaii Plushies was a storytelling project, with their initial collection (a free mint) grossing a total of $1,400,000 USD in secondary market sales.

Kawaii Plushies PFP collection celebrated the diversity of the KP holders, granting them an to mint their PFPs for free.

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Bederhaus works to create residual income for hand-picked artists with blockchain technology.

Focusing primarily on artistry, we sold two dynamic NFT collections by two artists, both of which sold out before the official release date and one of which is now listed for 20x on SolSea, Solana's original NFT marketplace.

We intend to use the small select audience generated by these collections for future projects and collaborations with other brands, migrating the Bear In Mind ecosystem.


WeedPunks (a lesson for us)

Created by Bored Ape #3613, WeedPunks is a communtiy-centric project focused on providing legislative and financial aid to people incarcerated for non violent cannabis-related crimes; all of which are in states where possession of weed is no longer considered illegal.

As contracted consultants, we raised their digital impressions on Instagram by 800%, ultimately bringing in 19,000 active discord members and set up a comprehensive plan for the team to follow leading up to mint date. The community featured nightly games and some Twitter spaces hosting more than 1,000 people. Some twitter spaces featured celebrities in the Web3 space such as Lil' Xan.

Upon fulfilling our contract with WeedPunks and moving on, we were saddened to see that some members of the team hadn't followed our plan.


The mint day was a catastrophe, and with a mix-up in release dates, the community ultimately lost faith in the project.

Nonetheless, this project formed an important pillar for our conduct. We now offer a service executing mint day on behalf of our clients.

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